top of page

ICY Beer

The first of its kind two-way live broadcast of a rugby event.

The first of its kind two-way live broadcast of a rugby event where thousands of rugby fans were able to remotely support the Georgian Rugby team during a match in Italy.

Client   / 

ICY Beer


  • 2x Gold - KIAF International Festival 2019

  • 2x Gold - White square 2019

  • 2x Silver - KIAF International Festival 2019

  • 2x Silver - AD black sea 2019

  • 3x Bronze - white square 2019

  • 1x Bronze - AD black sea 2019

My role

Project Manager


  • Process planning

  • Communicating with the client

  • Setting and managing the scedules

  • Managing cross-functional teams, including web development and digital products

  • Participating in the creation of proposal documents

  • Overseeing the production team

  • Monitoring project KPIs and managing the advertising budget accordingly

  • Communications with vendors and outsource partners

  • Managing PR and media


Creating a brand image for ICY, the official beer of the Georgian Rugby team.


Creating the first-ever rugby live broadcast event and asking Georgian rugby fans to sing the anthem live. The anthem was broadcasted in Italy for Georgian Rugby players to support and encourage them.


Thousands of Georgian rugby fans gathered on the main street of Tbilisi, including the Prime Minister of Georgia and the Mayor of Tbilisi. There was an unprecedented amount of free media coverage, and all the major TV channels and media publishers mentioned the brand. ICY became the top-of-mind brand for rugby fans.

bottom of page